As technology races ahead, a paradox has emerged. Much of the industrialized world enjoys wealth unprecedented in history, yet certain cancer rates are exploding; obesity is epidemic; mental health continues to challenge; the sales of anti-depressants have exploded. How to reconcile growing wealth, declining health? A simple indisputable fact points us to the answer: as technology has raced ahead over the past 1,000 years, the human body, mind, and spirit have remained essentially unchanged. Our company is built upon the idea that humans are living in an alien world, one made of machines, artificial products, and adulterated food systems. What was a natural balance for our forefathers is still NATURAL for us today, but we need to work to regain the balance.
To live healthy lives, we must make our lives more natural. But a natural balance is not found in medication. Modern man must balance rest with exercise, work with leisure, family and friendships, the spiritual and the intellectual, safe water, naturally clean air, and natural foods.